Entry Rules
- All work must be conceptualised by a South African agency (the agency must be a Creative Circle member, and a registered South African company paying SA taxes).
- The agency may use production partners from outside South Africa, such as photographers and TV production companies.
All agencies, publishers, production companies, software developers, brands and anyone else who works in the digital space may submit entries, if they comply with the criteria relating to specific categories. Entries that are deemed offensive or contain material amounting to hate speech may be rejected at the Jury President’s discretion
- Work can only be submitted within a maximum of a six-month period post first flighting.
- Absolutely nothing can be entered that has not been approved by the Brand/Client and that has not been commercially published, launched or aired.
- Please make sure that your work is eligible before entering.
- A minimum of 6 various campaigns must be entered for a category to be judged. Please note entries will be rolled over to the following month should there be an insufficient amount of entries entered.
Please read all rules specific to each category you intend to enter work into.
TYPE A – SINGLE CATEGORY
The exact same creative execution cannot be entered into more than one Single Category (Type A).
The principle behind this is that the Creative Circle will only award the same creative idea once.
Example: Creative work entered in the General Design category, cannot be re-entered into the Package Design category if it is essentially the same entry.
TYPE B – MULTIPLE CATEGORY
Creative work that has been entered into other categories may be re-entered into Type B categories.
Example:
A Print – Tactical Use of Print entry can be re-entered into PR & Media Communication Campaign.
A Film – Television & Cinema Commercials entry can be re-entered into Mza’taal.
Please see the Category Types below.
For more details on each category including media submission rules refer to Categories section above.
1. INTEGRATED CAMPAIGN (Type B)
2. DESIGN
Brand Identity & Collateral Design
- Logos (Type A)
- Identity Programmes (Type B)
- General Design (Type A)
- Package Design (Type A)
- Posters & Environmental Spaces (Type A)
- Publication Design (Type A)
- Motion Graphic Design (Type A)
- Design for Digital (Type B)
3. DIGITAL
- Display Advertising (Type A)
- Website or Microsite (Type A)
- Social Media (Type A)
- Digital Applications, Games & Interactive Tools (Type A)
- Mobile Media (Type A)
4. FILM
- Television & Cinema Commercials (Type A)
- Online Film – up to 30s (Type A)
- Online Film – above 30s (Type A)
- TV Trailers and Content Promos (Type A)
- Other Screens (Type A)
- Branded Content Film (Type A)
5. LIVE COMMUNICATIONS
- Live Events (Type A)
- Live Activations (Type A)
- Sponsorship (Type A)
6. MZA’TAAL (Type B)
7. OUT OF HOME
- Outdoor Media (Type A)
- In-Store (Type A)
- Transit & Air (Type A)
- Direct Mail (Type A)
- Ambient (Type A)
8. PRINT COMMUNICATION
- Newspaper & Magazine (Type A)
- Tactical Use of Print (Type A)
- Indoor Posters (Type A)
9. PR & MEDIA COMMUNICATION (Type B)
10. RADIO & AUDIO
- Radio Station Commercials (Type A)
- Internet & Mobile Audio Commercials (Type A)
- Branded Content – Radio & Audio (Type A)
Your entry should be well presented, clear and easy to understand. Supporting information should make it easy for the judges to understand your entry in terms of the judging criteria:
Innovation, Quality of Execution, and relevance to the Brand, Target Audience and Chosen Medium.
All work is judged anonymously; therefore you must ensure that there is no reference to the entering company on the entry.
When entering the Creative Circle Awards, it is important to familiarise yourself with the entry guidelines, accepted media formats and requirements per category. Ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough of all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.
- All Entries must be approved by the relevant client for whom they were produced, and all necessary permissions must be obtained.
- In particular, the client for whom the work was created must consent to entry of the relevant work into the Awards and for it to be used in accordance with the full terms and conditions of entry.
- An Entry may not be entered if the work is subject to any agreements with third parties and/or other licenses and the necessary consents have not been obtained.
The category you are entering will indicate which media is required for submission. Please refer to the information below for accepted media specifications and ensure you submit your entry in the correct format.
- All entrants will be required to submit an Entry Confirmation signed by ECD / CEO or equivalent accepting the Creative Circle Terms & Conditions.
- Do not place your name or your agency branding on the entry – Physical or Electronic media – as entries are judged anonymously.
- Once your entry is processed, no replacement material will be accepted.
- Overview videos must be limited to 2 minutes. In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion.
- When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
- All non-English entries must include translations. This can be written translations (for print only) or, in the case of video or audio files, subtitles must be used. Non-English Radio should be submitted as a video file with the subtitles running with the dialogue. Include any essential explanation for the judging panel to understand the context of the translation.
- Include results if available. Ensure results are relevant and in context; avoid unsubstantiated results such as “1000% increase in TikTok followers”.
IMAGES
- All images must be JPEGS
- 7063 (w) x 5008 (h) pixels
- 300 dpi
- File size is 5MB – 15MB per image
- Maximum of 10 JPEGS per entry
- Text must be legible when projected to a screen.
- Submit close-up images of small details that need to be seen by the jury.
FILM
- All non-English entries must have English subtitles
- Overview videos must be 2 mins or less / less than 400mb
- 1280 (w) x 720 (h) or 1920 (w) x 1080 (h) pixels
- 25fps (Frame Rate per Second)
- Accepted file format is MOV or MP4
- Maximum size = 400MB
- Please check with the Loeries team if you have an alternative format
OVERVIEW VIDEO
- Footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
- Maximum length – 2 minutes
- Maximum size – 400MB
- In addition to the overview, you may submit the full-length work which may be viewed at the judges’ discretion.
AUDIO
Please note: All non-English entries must be submitted as video with English subtitles.
- MP3 file format
- Maximum file size 100MB
- NO AUDIO SLATE UPFRONT
- On completion of your online entry, you will be required to print your entry labels and affix this to the back of the corresponding physical entry.
- If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.
MEDIA TYPE: NEWSPAPER
Submit unmounted print
Specifications:
- Max size: Landscape: 450mm x 300mm
- Max size: Portrait: 300mm x 450mm
- Larger sizes accepted as an original tear-sheet showing publication size
MEDIA TYPE: MAGAZINE
Submit unmounted print
Specifications
- Max size: Landscape: A3
- Max size: Portrait: A4
- Larger sizes accepted as an original tear-sheet showing publication size
MEDIA TYPE: BOARDS & POSTERS
Submit presentation board/s
Specifications
- A2 size presentation board
- 350-400gsm
- Maximum of 10 separate boards (do not attach boards)
- Combination of imagery and written descriptions where necessary
MEDIA TYPE: 3D PIECE
Submit original material that was commercially published or launched
Specifications
- If pieces are too large, please send images and appropriate descriptions either on boards or as JPEGS
INDIVIDUAL ELEMENT
This means that elements must be submitted individually.
Example: 3 x Posters in a campaign cannot be submitted as one entry but must entered as 3 x individual entries.
(If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.)
MULTI-MEDIA
This means that a minimum of three different media types are required from within the same main category.
Example: Design – Logo, Package Design, Design for Digital
MULTI-ELEMENT
This means that two or more elements of the same media type can be entered.
Example: A Branded Content Video Campaign comprising three episodes in a series.
INTEGRATED MULTIMEDIA
Work entered in Type A categories can be re-entered here to form a campaign, with a minimum of three different media types
Example: Radio, Print and Film (minimum of 3 different category types). This means that elements must be submitted individually
All entries are subject to the full Terms & Conditions of the Creative Circle Awards.
The full Terms and Conditions of entry must be accepted by each entrant, during the online entry process. It is not possible to submit an entry without accepting the Terms and Conditions of entry. To view the full terms and conditions click here.