Since its inception 30 years ago, the Creative Circle has had to ask itself this question time and time again. Like most industries, advertising is always in flux.
Today, our purpose is to use the power of creativity to inspire the transformation of product, people and perception. To maintain and encourage high levels of creative excellence, the Creative Circle endorses international awards shows that will earn agency entrants ranking points.
This levels the playing fields for small, medium and large agencies, allowing them to compete by standardising the points for international awards shows. These shows include: The One Show in the USA, D&AD in the UK, Cannes Lions in Europe, and Loeries representing Africa and the Middle East.
Rankings are calculated on points allocated per win in each award show: Loeries, One Show, D&AD, Cannes and CC Ad of the Year (Made up of Creative Circle Ad of the Month). We combine the points to find and award the Agency of the Year and regional Agency of the Year.
As a non-profit organisation, we’re dedicated to the growth of the South African advertising industry and we provide input into ACA (Association for Communication and Advertising) and the Loeries. We also partner with and provide industry advice to advertising schools like AAA, Vega and Red & Yellow.
The Creative Circle has been around for nearly 30 years and since its inception many things have changed in both the industry and the world.
We felt that it was necessary to realign ourselves to the current challenges that are facing our industry and the only way to do that was to completely reboot and start anew, asking ourselves that very pertinent question, “In today’s world why do we exist?”
The Creative Circle exists “to inspire the transformation of product, people and perception through the power of creativity.”