Global awards season is with us and it’s time to ask that eternal question yet again? Do we have what it takes to be competitive? (spoiler alert: of course we do, but in the words of Olivia Rodrigo “its brutal out here”)
Our guests are all fresh from the jury rooms of One Show and delve into the challenges of competing globally; how SA talent is coming to the party and share the work that stood out.
This episode features; Carl Willoughby, Chief Creative Officer of TBWAHunt Lascaris; Pete Little, CCO, Publicis Groupe Africa; Naledi Manama, an Independent Group Head Art Director and Suhana Gordhan, CCO, LoveSong. Recorded just ahead of Cannes Lions so expect more on this topic shortly.
In this episode:
00:00 Introduction and Panel Overview
01:33 Judging Experiences and Insights
04:14 Challenges and Reflections on Judging
08:43 Impact and Innovation in PR
12:59 Film Craft and Budget Considerations
19:14 Highlighting Notable Case Studies
19:31 Johanna’s Favorite Piece: In Transit
21:44 Exploring Magnetic Stories
22:34 The Tail Orchestra for Pedigree
23:59 Challenges and Opportunities in PR
24:53 Crafting and Case Studies
25:35 The Importance of Time in Creativity
27:35 Final Thoughts and Reflections
36:14 The Glamour and Reality of Judging
37:49 Closing Remarks
About: ‘Talking in Creative Circles’ is the official podcast of the Creative Circle. In this series, we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes, and share the inspiration that drives creativity forward.
Email us your suggestions on info@creativecircle.co.za.