Roanna Williams is Chief Creative O3icer and co-founder of Boundless, a new independent creative agency with a bold ambition to make the world’s most loved ideasTM. She describes herself as a creative activist, a visual storyteller and boundary-pusher, titles earned over 25 years of shaking up the advertising world. As the first female Chairperson of South Africa’s Creative Circle, she’s championed diversity, mentorship and braver voices in an industry that sometimes takes itself a little too seriously. Her career is decorated with award-winning work across FMCG, finance, travel and beyond but Roanna’s proudest moments are less about trophies and more about impact. She’s the kind of creative who melts down decades of awards to honour an entire team, or hijacks the Durban July to stop animal cruelty. Equal parts grit and generosity, she’s known for her humour, heart and fearless drive to make work that matters, and to make the industry a better place while doing it.
Roanna Williams
