At the young age of 27, Jineil made both Creative Partner and Director at Grid Worldwide, obtaining this recognition through his fearless thinking and passion for creativity.
Jineil is Grid’s youngest partner, referred to as the Creative Engineer in the business. He is an integral part of the Grid Creative and Leadership team, having develop big brands over the years. A key highlight has been his 5-year creative leadership on the Qatar National Tourism Council account.
Jineil led the implementation of the global positioning campaign, rolling out one campaign across 27 end-markets over a period of 4 weeks.
With only 12 years’ experience in the industry, he has played a key role in some of South Africa’s biggest brands and global alike.
It’s his love and enthusiasm for using ideas to solve business problems that has led him to create some of the biggest brands around the world I.e. Destination Brand Qatar, FNB, Marble Group, Coca-Cola etc. The industry has acknowledged his drive to make it mean something through various international awards.