After 8 years in the industry Brett was appointed Executive Creative Director of FCB Johannesburg, the largest advertising agency in South Africa. He went on to become Chief Creative Officer for the FCB Africa Group and under his leadership FCB in South Africa won more awards than ever before in its 90-year history, including Africa’s first ever Cannes Grand Prix, One Show Best of Show and Best Foreign Film at One Screen.
He has been recognised numerous times at major award shows including Cannes, One Show, D&AD and Clios; and also has 3 AdReview Campaigns of the year and the Sunday Times Marketing Excellence Grand Prix to his credit and has been ranked as one of the top 5 creative directors in the country by his peers.
In 2014 Brett was appointed Group Chief Executive of the FCB Africa Group (now Nahana Group) and was voted by his peers as most admired agency leader in Johannesburg for 5 years in a row in the MarkLives Poll. In 2016 FCB Africa won the Sunday Times Top Brands Agency of the Year for the third year in a row and at the Financial Mail AdFocus awards he was voted Industry Leader of the Year and FCB Joburg won Large Agency of the Year in 2017 for the fourth time during his tenure.
He became Executive Creative Chair in 2021 in a part-time role, and took a sabbatical co-write, produce and direct his second feature film Just Now Jeffrey, that launched in cinemas across South Africa in May 2024.