Integrated Campaign

A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns.

Electronic and physical media allowed for this category - Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

 

Integrated Campaign

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of boards, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

Multiple elements may be presented using any combination of boards, JPEGS, video and/or audio

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, for street pole entries, if one communication is executed across three boards, then enter all three boards as one entry.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included
on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

How to send your JPEG files – Upload via our online entry system
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film  preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

IF SUBMITTING BOARDS, DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.
  • Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

PROVIDE JPEGS OF BOARDS – MAXIMUM OF 10 JPEGS
You must provide JPEG files of any physical work submitted for judging – whether presented on boards or as a 3D piece. This will be used on screen at the awards ceremony, should your work win. For campaigns and work submitted on boards - YOU MUST SUPPLY EACH IMAGE AS A SEPARATE JPEG FILE. Note: If your entry is an electronic-only JPEG presentation, we will use this material for the awards and there is no need to submit additional JPEGS. Please follow the specs provided above.

IF USING AUDIO

You can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.

Integrated Campaign

Tip No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

Tip No 2: No more than 10 boards or JPEGS will be accepted. 

Tip No 3: You can choose to use JPEGS or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit JPEGS of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with JPEGS/boards as supporting material.

Tip NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

Tip No 5: Click on the Preparation tab for full entry formats and guidelines.