Design

1. Brand Identity & Collateral Design

Logos: May include reference material showing the development of the logo and its application. Include supporting imagery showing the logo in context.

Identity Programmes: Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components. Show all elements of the brand identity.

General Design: Various design elements, including: Package Design, Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, carry bags, fabric designs, labels, wallpaper, wrapping paper.

2. Publication Design

Single Element: Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.

Whole Publication: Includes annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

3. Motion & Digital Graphic Design

Motion Graphic Design: Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content.

Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics.

 

 

Design - Media Submission Format

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations. 

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

DESIGN SUB-CATEGORIES & MEDIA REQUIREMENTS:

  1. BRAND IDENTITY & COLLATERAL DESIGN - Any combination of: Jpegs, Overview Video, Boards, 3D Pieces.
  2. PUBLICATION DESIGN - Any combination of: Jpegs, Overview Video, Boards, 3D Pieces
  3. MOTION & DIGITAL GRAPHIC DESIGN - No physical entries allowed for this category. Electronic media only. Jpegs and/or Video.

 

Media Type

Description

Specification

JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Ssubmit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

BOARDS

Presentation board 

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

 

 

 

Design

TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines for each subcategory.

TIP 3: No more than 10 boards or JPEGS will be accepted.